Many companies throughout the United States, both large and small, are finding themselves having to develop and implement new protocols, such as taking their brick and mortar wares online as a method of avoiding employee and customer exposure to COVID-19. For large corporations this task is easily manageable, but for the average small business looking into transitioning their business from an in-store experience to an online one it can be perplexing.
Blue Grass Chemical Specialties is a nationally known manufacturer of chemical products serving a large majority of the cosmetics industry. When they came to us, they lacked both an online presence and cohesive visual identity. We approached this project as though it were a blank slate to form the following system.
How we worked to take a local brewery from the taproom to the supermarket!