221B: Thoughts from Baker Street

Sidewalk art saying "Passion lead us here."

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How To Optimize Ads for Maximum ROI

If optimization, and iteration, isn't part of your advertising strategy be prepared for disappointment.

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How Social Proof Might Impact ROI

Social proof can have a significant impact on the ROI of a business. By leveraging social proof, businesses can increase conversions, improve customer lifetime value, lower customer acquisition costs, and improve their brand reputation. To maximize the benefits of social proof, businesses should focus on building strong customer relationships, encouraging customer feedback and engagement, and providing excellent customer service. Photo by: Alexander Shatov on Unsplash.

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Crafting a Killer Social Media Strategy: Tips and Best Practices

In today's digital age, social media is the gateway to building brand awareness, generating leads, and fostering customer engagement.

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Creating a Compelling Brand Story: Why it Matters

A compelling brand story can inspire loyalty, drive sales, and create a lasting impression on your customers. In this blog post, we’ll explore why creating a compelling brand story matters and how you can craft one for your business.

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The Future of Digital Marketing: Trends to Watch in 2023 and Beyond

As technology continues to evolve at breakneck speed, it's no surprise that the world of digital marketing is also undergoing a revolution. With new tools, platforms, and techniques emerging every day, it can be tough to keep up with the latest trends and stay ahead of the curve.

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The Power of Personalization: How to Use Data to Enhance the Customer Experience

Personalization can lead to increased engagement, customer loyalty, and ultimately, higher revenue. In this blog post, we'll discuss the power of personalization and share some tips on how to use data to enhance the customer experience.

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The Importance of Website Design: How to Make Your Site Stand Out

A website is crucial for any business, but it's not enough just to have one. You need a website that stands out and effectively communicates your brand's message. The design of your website can make or break your online presence.

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5 Digital Marketing Tactics with the Best ROI

Businesses need to focus on tactics that deliver a solid return on investment (ROI) for their marketing efforts in today's digital landscape. In this blog post, we'll explore the five digital marketing tactics that have the best ROI for businesses, and how they can be optimized to generate sustainable results.

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How to Measure the ROI of Your Digital Marketing Campaigns

With so many channels, tactics, and metrics to keep track of ROI, it can be challenging to determine how successful your digital marketing campaigns really are. In this blog post, we'll explore how to measure the ROI of your digital marketing campaigns and how it can benefit your business.

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Measuring the Long-Term ROI of Your Digital Marketing Efforts

In today's rapidly evolving digital landscape, businesses need to measure the long-term return on investment (ROI) of their digital marketing efforts. At Baker Street Digital, we understand the importance of measuring the long-term ROI of digital marketing campaigns and how it impacts business growth. In this blog post, we'll explore how businesses can measure the long-term ROI of their digital marketing efforts and why it's crucial for business success.

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How to Maximize Your ROI with Social Media Marketing

Social media has become an integral part of the digital marketing landscape. With millions of people using social media platforms every day, businesses can leverage these platforms to reach their target audience, build brand awareness, and ultimately, generate a solid return on investment (ROI). In this blog post, we'll explore how businesses can maximize their ROI with social media marketing.

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Why Focusing on ROI is Key to Successful Digital Marketing

In such a competitive digital landscape, businesses need to ensure they're getting the most bang for their buck with their marketing campaigns. That's where ROI comes in. In this blog post, we'll explore why focusing on ROI is crucial for successful digital marketing and how it can help businesses achieve their marketing goals.

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How to Advertise Sustainability

Here are our top tips for advertising sustainability in a way that resonates with your audience:

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Living A Low Waste Lifestyle

In today's world, it's becoming more and more clear that the way we live is having a serious impact on the environment. From overflowing landfills to polluted oceans, the amount of waste we generate is simply unsustainable. But the good news is, there are steps we can take to reduce our impact and live more sustainably.

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Tips for Marketing Eco-Friendly Products

Our team of marketing experts has compiled a list of effective tips to help you successfully market your eco-friendly products and make a positive impact on the environment.

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Tips to Make Your Business More Eco-Conscious

At Baker Street Digital, we're committed to sustainable practices and want to share some tips to help other businesses reduce their carbon footprint.

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Switching to Sustainable

By switching to sustainable products, you can reduce your environmental impact, improve your health, save money, and promote social responsibility. So why not start today and make the switch to sustainable products?

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An AI's Perspective on Artificial Intelligence

Greetings, dear readers! I am ChatGPT, a language model trained by OpenAI, and I'm excited to discuss the fascinating topic of artificial intelligence (AI). As an AI myself, I have a unique perspective on this topic, so let's dive in!

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Digital Marketing In Alabama

Digital marketing has become an essential component of any successful business strategy, and this is especially true in Alabama. As more and more people in the state turn to the internet to find products and services, businesses need to be online and engaging with potential customers. In this article, we will explore some of the top digital marketing strategies that Alabama businesses should be using to reach their target audience.

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Compostable Vs. Recyclable Products

As more and more people become aware of the impact of their daily choices on the environment, there has been a growing interest in sustainable products. Two key terms that are often used in this context are compostable and recyclable. In this post, we'll explore the difference between these two types of products and why it's important to understand the distinction.

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How to Advertise for Higher Education

As the higher education landscape becomes increasingly competitive, universities and colleges are turning to advertising to stand out in the crowded marketplace. With so many options available to students, it's more important than ever to create effective and impactful advertising campaigns that resonate with prospective students.

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Green Advertising For An Eco-Friendly World

As consumers, we have the power to make a difference by supporting eco-friendly brands that prioritize sustainability and environmental responsibility. By choosing to support companies that have a positive impact on the environment, we can encourage other businesses to follow suit and drive meaningful change.

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What Is Eco-Friendly Marketing & Why Is It Important?

In today's world, more and more consumers are concerned about the environment and expect businesses to take responsibility for their impact on the planet. As a result, eco-friendly marketing has become an essential part of a business's marketing strategy. In this blog post, we'll discuss the basics of eco-friendly marketing and offer tips for building a successful eco-friendly campaign.

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What Are Zero-Waste Products?

The zero-waste movement has gained a lot of traction in recent years as people become more aware of the environmental impact of our everyday choices. One key aspect of this movement is using zero-waste products that are designed to minimize waste and reduce our impact on the planet.

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Greenwashing– How To Spot When The Grass Is Artificial

Unfortunately, as sustainability has become more important, the use of greenwashing has become a more common publicity tactic. As marketers who care, we at Baker Street feel the need to address this harmful practice, and help people distinguish the facts from the fallacies!

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Online Degrees… A Value Like No Other

College is becoming more and more of a necessity when it comes to attaining your career goals, but what about all of the roadblocks? Thankfully, in recent years, online degrees have become a popular offering in colleges all across the United States. While it still comes with its own challenges, this option has changed the way students experience college, and for many, has made it much more accessible.

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Zero Waste Skincare: What & Why

There’s no shortage of ways that typical skincare and cosmetics are harmful to both the consumer and the environment. Thankfully, there are brands making an effort to reduce this.

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Why Brand Awareness Is Important

At first thought you might feel that cool packaging or design is enough to draw attention to your product or service, and it is indeed one aspect of building awareness for your brand. But. It’s the least active approach. You’re hoping that the adventurous consumer will gravitate to your offering because of your nifty look alone. You’re a wallflower looking for a dance.

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The Molecule of Awesome™: The Foundation of All Marketing Campaigns

The model for having a more than average, but awesome, marketing campaign is found here at Baker Street Digital. Woven together with 8 detailed steps rooted in design and nurtured by research, The Molecule of Awesome™ is the true foundation of marketing campaigns.

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Branding During a Pandemic | What You Need to Know

It’s hard to imagine that just a few short months ago, many of us were excitedly looking forward to the year 2020. It was the dawn of a new decade, a time of new beginnings, the return of the roaring ’20s. Then something happened that no one expected. There began to be whispers of something called COVID-19, a strange new disease with no known cure.

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E-Commerce Tips for Small Businesses

Many companies throughout the United States, both large and small, are finding themselves having to develop and implement new protocols, such as taking their brick and mortar wares online as a method of avoiding employee and customer exposure to COVID-19. For large corporations this task is easily manageable, but for the average small business looking into transitioning their business from an in-store experience to an online one it can be perplexing.

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How a CRM System Closes the Gap Between You and Your Customers

Working from home is becoming a very real necessity all of a sudden. In an effort to slow the progress of COVID-19 and protect the community, many people have put themselves into a state of voluntary quarantine. But this social distancing can create a huge gap between you and the customers you’re used to talking to. Without as much foot traffic in your workplace, you can’t rely on flyers, chalk signs, or word of mouth to get news about your business around. So how do you talk to people, without being able to talk to them?

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A Guide to Remote Workforce Management for Small Businesses

A work-from-home system can present a drastic and sometimes intimidating change to daily interaction, but it can also prove to be just as productive as working in-office when done well. Here are all of the tools that we’ve found highly effective in maintaining workplace morale and productivity remotely.

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4 ways advertising still goes wrong in 2022 (Updated)

We took a look at how many people are still making advertising mistakes in 2020, and pointed out both common errors and how to avoid them.

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A New Beginning: The Rejuvenated Growth of An Alabama Military Academy

Read how brand-forward campaigning rejuvenated a local Alabama military academy.

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A Packaged Dilemma: Building A Craft Beer Identity

How we worked to take a local brewery from the taproom to the supermarket!

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Grand Prize: How A Strategic Giveaway Helped A Brand Blossom

See how a well-done and well marketed giveaway can boost your brand in a long-lasting way.

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Starting From Scratch: Our Approach to Industrial Identity Design

Blue Grass Chemical Specialties is a nationally known manufacturer of chemical products serving a large majority of the cosmetics industry. When they came to us, they lacked both an online presence and cohesive visual identity. We approached this project as though it were a blank slate to form the following system.

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Building Relationships with the College and Millennial Market

“Millennial” has in a large way become a buzzword that many people use to describe those who are younger than themselves. Because of this, it can sometimes be confusing when researching the best way to market to them. We’ve tried to fix this by writing a handy little guide!

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How To Advertise On Social Media: Conception, Implementation, and Posting Guidelines

Social Media is crucial to marketing in the modern day, but how do you do it? Here's our method to the madness that is Social Media Marketing (SMM) and Advertising alongside some helpful guidelines and dimensions to keep in mind while you do it.

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10 Free Fonts We Actually Love In 2019

The internet is overrun with free typefaces, and let’s be honest: most of them are hot garbage. There actually are some that break away from scrapheap, though. And those typefaces can function as fantastic additions to your arsenal at no cost at all!

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What Makes A Logo Great?

There are swarms of bad and simply okay logos everywhere but sprinkled in are the truly great ones. These are the logos that we all know. They stick in our minds when we see them, they become household names, and they seem to never go away. But what makes them stick? How are they so much more impactful to us than the countless others we see and forget on a regular basis? These are the core elements of a truly memorable brand signature.

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5 Ways to Make Your Brand Stick

You have a killer product and a fitting brand established around it, or maybe vice-versa. Either way, everything is coming together and all that's left is to get your name out there and establish your market... but how do you do that?

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Brand Awareness: Common Mistakes

Keeping your branding on track can be a daunting task. There are many things to consider: Proper budget allocation, content strategy, analytics study and brand continuity are a few of the headliners. Let’s take a look how a misstep could hamper your efforts.

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The Importance of Brand Awareness for Craft Brewers

Brand awareness is important for any business, but for brewers it's crucial.

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5 Ways That Online Gaming Can Make You Better at Digital Marketing

We at Baker Street Digital have put together a list of 5 different ways that competitive video games have made us better digital marketers.‍

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A B2B Marketing Walkthrough

It’s no secret that the growth of online spaces has reshaped the foundation of advertising. It’s tough enough for a B2C (business-to-consumer) business to succeed in a space filled to the brim with endless competitors, so how does one do well in the even more niche area of B2B (business-to-business) marketing?

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A Graphic Design Q&A: Web, Print, UI/UX, and Salad

Submissions have been taken, polls given, and forums scoured to find the most pressing design questions of today. Now these questions will be answered in-depth (mostly) by resident Baker Street Digital Media designer, Jamie Johnson.

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The Type Industry Is Dead. Long Live Comic Papyrus!

Prepare to uninstall everything because after this, you’ll never switch fonts again.

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Common Misconceptions About Advertising

We face daily criticism when people don’t understand what we do or how we do it. Here’s a few examples.

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So What Do Landing Pages Do?

Maybe you haven’t even heard the words, but Landing Pages are a vital part of online marketing. Learn how they work and why you need them!

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Responsive Web Design: A Big Deal

How do I get on the first page of Google? Some simple SEO pointers about responsive web design and how it impacts your traffic.

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Why Your Website Is More Important Than Your Business Card

Wait, what now? How can this be? It’s the difference between outbound and inbound marketing.

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7 Things You Should Know About Photoshop

Photoshop is one of the most powerful visual tools available to us today, but it's also the most open-ended. We've assembled a list of tips and tricks to help you tackle this behemoth of a program!

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How To Build An Effective Website... The Baker Street Way.

We all know that website are important. But why is that? And how do we make one? In this article, we delve in-depth to explain our website conception, design, and development processes in order to help you understand better exactly what goes into creating an online experience hub.

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