Blog | Baker Street Digital Media

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There’s no shortage of ways that typical skincare and cosmetics are harmful to both the consumer and the environment. Thankfully, there are brands making an effort to reduce this.

Why Brand Awareness Is Important

At first thought you might feel that cool packaging or design is enough to draw attention to your product or service, and it is indeed one aspect of building awareness for your brand. But. It’s the least active approach. You’re hoping that the adventurous consumer will gravitate to your offering because of your nifty look alone. You’re a wallflower looking for a dance.

What Makes A Logo Great?

There are swarms of bad and simply okay logos everywhere but sprinkled in are the truly great ones. These are the logos that we all know. They stick in our minds when we see them, they become household names, and they seem to never go away. But what makes them stick? How are they so much more impactful to us than the countless others we see and forget on a regular basis? These are the core elements of a truly memorable brand signature.

Why Your Website Is More Important Than Your Business Card

Wait, what now? How can this be? It’s the difference between outbound and inbound marketing.

Why Focusing on ROI is Key to Successful Digital Marketing

In such a competitive digital landscape, businesses need to ensure they're getting the most bang for their buck with their marketing campaigns. That's where ROI comes in. In this blog post, we'll explore why focusing on ROI is crucial for successful digital marketing and how it can help businesses achieve their marketing goals.

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Ready to take the leap into streaming TV & Search?