How we worked to take a local brewery from the taproom to the supermarket!
“Millennial” has in a large way become a buzzword that many people use to describe those who are younger than themselves. Because of this, it can sometimes be confusing when researching the best way to market to them. We’ve tried to fix this by writing a handy little guide!
At first thought you might feel that cool packaging or design is enough to draw attention to your product or service, and it is indeed one aspect of building awareness for your brand. But. It’s the least active approach. You’re hoping that the adventurous consumer will gravitate to your offering because of your nifty look alone. You’re a wallflower looking for a dance.
The model for having a more than average, but awesome, marketing campaign is found here at Baker Street Digital. Woven together with 8 detailed steps rooted in design and nurtured by research, The Molecule of Awesome™ is the true foundation of marketing campaigns.
It’s hard to imagine that just a few short months ago, many of us were excitedly looking forward to the year 2020. It was the dawn of a new decade, a time of new beginnings, the return of the roaring ’20s. Then something happened that no one expected. There began to be whispers of something called COVID-19, a strange new disease with no known cure.
Many companies throughout the United States, both large and small, are finding themselves having to develop and implement new protocols, such as taking their brick and mortar wares online as a method of avoiding employee and customer exposure to COVID-19. For large corporations this task is easily manageable, but for the average small business looking into transitioning their business from an in-store experience to an online one it can be perplexing.
