How we worked to take a local brewery from the taproom to the supermarket!
“Millennial” has in a large way become a buzzword that many people use to describe those who are younger than themselves. Because of this, it can sometimes be confusing when researching the best way to market to them. We’ve tried to fix this by writing a handy little guide!
Unfortunately, as sustainability has become more important, the use of greenwashing has become a more common publicity tactic. As marketers who care, we at Baker Street feel the need to address this harmful practice, and help people distinguish the facts from the fallacies!
College is becoming more and more of a necessity when it comes to attaining your career goals, but what about all of the roadblocks? Thankfully, in recent years, online degrees have become a popular offering in colleges all across the United States. While it still comes with its own challenges, this option has changed the way students experience college, and for many, has made it much more accessible.
There’s no shortage of ways that typical skincare and cosmetics are harmful to both the consumer and the environment. Thankfully, there are brands making an effort to reduce this.
At first thought you might feel that cool packaging or design is enough to draw attention to your product or service, and it is indeed one aspect of building awareness for your brand. But. It’s the least active approach. You’re hoping that the adventurous consumer will gravitate to your offering because of your nifty look alone. You’re a wallflower looking for a dance.
