Keeping your branding on track can be a daunting task. There are many things to consider: Proper budget allocation, content strategy, analytics study and brand continuity are a few of the headliners. Let’s take a look how a misstep could hamper your efforts.
You have a killer product and a fitting brand established around it, or maybe vice-versa. Either way, everything is coming together and all that's left is to get your name out there and establish your market... but how do you do that?
Brand awareness is important for any business, but for brewers it's crucial.