There are swarms of bad and simply okay logos everywhere but sprinkled in are the truly great ones. These are the logos that we all know. They stick in our minds when we see them, they become household names, and they seem to never go away. But what makes them stick? How are they so much more impactful to us than the countless others we see and forget on a regular basis? These are the core elements of a truly memorable brand signature.
Keeping your branding on track can be a daunting task. There are many things to consider: Proper budget allocation, content strategy, analytics study and brand continuity are a few of the headliners. Let’s take a look how a misstep could hamper your efforts.
You have a killer product and a fitting brand established around it, or maybe vice-versa. Either way, everything is coming together and all that's left is to get your name out there and establish your market... but how do you do that?