The model for having a more than average, but awesome, marketing campaign is found here at Baker Street Digital. Woven together with 8 detailed steps rooted in design and nurtured by research, The Molecule of Awesome™ is the true foundation of marketing campaigns.
It’s hard to imagine that just a few short months ago, many of us were excitedly looking forward to the year 2020. It was the dawn of a new decade, a time of new beginnings, the return of the roaring ’20s. Then something happened that no one expected. There began to be whispers of something called COVID-19, a strange new disease with no known cure.
Blue Grass Chemical Specialties is a nationally known manufacturer of chemical products serving a large majority of the cosmetics industry. When they came to us, they lacked both an online presence and cohesive visual identity. We approached this project as though it were a blank slate to form the following system.