Unfortunately, as sustainability has become more important, the use of greenwashing has become a more common publicity tactic. As marketers who care, we at Baker Street feel the need to address this harmful practice, and help people distinguish the facts from the fallacies!
At first thought you might feel that cool packaging or design is enough to draw attention to your product or service, and it is indeed one aspect of building awareness for your brand. But. It’s the least active approach. You’re hoping that the adventurous consumer will gravitate to your offering because of your nifty look alone. You’re a wallflower looking for a dance.
The model for having a more than average, but awesome, marketing campaign is found here at Baker Street Digital. Woven together with 8 detailed steps rooted in design and nurtured by research, The Molecule of Awesome™ is the true foundation of marketing campaigns.
It’s hard to imagine that just a few short months ago, many of us were excitedly looking forward to the year 2020. It was the dawn of a new decade, a time of new beginnings, the return of the roaring ’20s. Then something happened that no one expected. There began to be whispers of something called COVID-19, a strange new disease with no known cure.