The internet is overrun with free typefaces, and let’s be honest: most of them are hot garbage. There actually are some that break away from scrapheap, though. And those typefaces can function as fantastic additions to your arsenal at no cost at all!
There are swarms of bad and simply okay logos everywhere but sprinkled in are the truly great ones. These are the logos that we all know. They stick in our minds when we see them, they become household names, and they seem to never go away. But what makes them stick? How are they so much more impactful to us than the countless others we see and forget on a regular basis? These are the core elements of a truly memorable brand signature.
Brand awareness is important for any business, but for brewers it's crucial.