All Baker Street campaigns contain a high degree of creativity, but that creativity is grounded in research and continuously improved via performance data. We call it Data Driven Creative. This process does not allow a pretty advertisement to become lazy: instead, we make it work for a living. Changing photos or colors or copy based on user interaction keeps your campaign in shape and your ads working hard.
All of this is generated through our proprietary process called The Molecule of Awesome™. The MOA begins with a deep understanding of your brand followed by an in-depth understanding of your customer base and prospects. This process is the bedrock of every campaign. Next comes our creativity in developing ads that will attract the right prospects. From there, media placement especially targeted to your prospects is developed. Finally, we can launch and monitor your brand's campaign!
Our role doesn't end at launch, though. We continuously monitor trends in your analytics and customer engagement metrics in order to see what is working and what isn't. This lets us optimize your ads based on data to form true data driven creative. This process is repeated for the life of your campaign, which we like to refer to as a “living campaign” due to perpetual data-backed improvements to targeting and creative.
We have to know who you are to know who you want to bring in, and more importantly to know how to present your image. The worst things we could do is show potential clients something drastically different from what they'll get.
At heart, we're a creative firm and using the information we gather from the previous steps, our team of skilled graphic design professionals works to craft visual systems and meaningful concepts that get to the core of what your demographic wants.
Graphics. Colors. Messages. Taglines. A good campaign is composed of these assets and more. Once the idea is pinned down, we bring it to life.
Using Google Analytics and data from delivery methods, we closely monitor each campaign to ensure that you are reaching the right people. We are able to evaluate how ads perform, as well as acquire quantitative data which we use for crafting the next message.
After we know who you are, we delve in and research who your consumers are. This step lets us build an in depth persona of exactly what your typical buyer looks like so that we can build our marketing campaigns around them.
Now for the fun part. We use your brand personality and insights about your audience to develop a memorable campaign. This is your calling card, and the best ones grow and evolve alongside your brand.
Where are your customers looking and what media do they use? After thorough research, we select delivery channels that will most effectively connect with your customers.
Staying memorable and relevant to your customers mean being agile. As new data becomes available, we revise your campaign as needed and redeploy. Even a successful campaign needs to be monitored and nurtured.
We have to know who you are to know who you want to bring in, and more importantly to know how to present your image. The worst things we could do is show potential clients something drastically different from what they'll get.
After we know who you are, we delve in and research who your consumers are. This step lets us build an in depth persona of exactly what your typical buyer looks like so that we can build our marketing campaigns around them.
At heart, we're a creative firm and using the information we gather from the previous steps, our team of skilled graphic design professionals works to craft visual systems and meaningful concepts that get to the core of what your demographic wants.
Now for the fun part. We use your brand personality and insights about your audience to develop a memorable campaign. This is your calling card, and the best ones grow and evolve alongside your brand.
Graphics. Colors. Messages. Taglines. A good campaign is composed of these assets and more. Once the idea is pinned down, we bring it to life.
Where are your customers looking and what media do they use? After thorough research, we select delivery channels that will most effectively connect with your customers.
Using Google Analytics and data from delivery methods, we closely monitor each campaign to ensure that you are reaching the right people. We are able to evaluate how ads perform, as well as acquire quantitative data which we use for crafting the next message.
Staying memorable and relevant to your customers mean being agile. As new data becomes available, we revise your campaign as needed and redeploy. Even a successful campaign needs to be monitored and nurtured.
Stopwatch Urgent Care was once three separate urgent care clinics which we helped consolidate into a single brand that has now grown to encompass 9 urgent care clinics throughout the state. We worked with Stopwatch to design and develop their brand identity and website which we then put to use in a full urgent care awareness campaign to broadcast their free COVID-19 testing services.
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At Baker Street we go in depth to craft and fine-tune a strong and cohesive persona for each client that we work with. Every successful campaign begins with a strong foundation, and we use this guide to ensure that each campaign structure we work on is fortified from the very beginning.
