Photo of the global power network from space.

Ad Detectives Solving Your ROI Problem.

Our Mission

Unsatisfied with the results of your ad spend?
Not getting healthy ROI with your current agency?
Uncertain if you’re spending too much on ads?


We pride ourselves on delivering explosive ROI for our clients via consistent optimization, achieved through a strategic blend of creative work and data science. By leveraging our expertise in advertising and our clients' dedication to sustainability and meaningful impact, we create compelling campaigns that not only drive business results but also contribute to a better world.

How it's done

Optimization is key, and for that reason we never let ads become stagnant. We monitor campaign performance daily in order to determine which elements work and which don't so that your ads are consistently seen by the people who matter. Keep scrolling for the full methodological breakdown!

01
Data Science
Throughout the life of your campaign, we use analytics tools to track your ad performance across all platforms. We monitor key metrics such as click-through rate, conversions, and cost per click to identify underperforming ads and inform data-driven optimizations to improve performance.
02
Creative Optimization
Based on that data, we implement high-quality images and videos that are relevant to your customers and capture their attention alongside ad copy that is clear, concise, and relevant. We then A/B test them to determine the best routes.
03
Customer Research
Throughout this process, we identify the key demographic, psychographic, and geographic characteristics of the individuals that are actually buying your product or service. We then use this information to create highly specialized targeting parameters to grow that audience.
04
Repetition
Once we hit the end, we circle back to the beginning. Optimization is a cyclical process in which we use insights from monitoring your campaign performance to make ongoing refinements to your ads. The key is to constantly experiment and iterate to improve your ad campaign's effectiveness over time.

Let's have a visit

Ready to see what Baker Street can do for your brand? Schedule a 30 minute meeting with our President to learn more!

Our portfolio

Our work

We have been lucky enough to work with a lot of talented people on a lot of different projects. These are some of the highlights of our work from some very exciting projects.

Faulkner University ad image of a mother and child.

Faulkner University

Digital Advertising

Upward Enrollment

Faulkner University

Faulkner University wanted to increase enrollment for their online degrees, both graduate and undergraduate. With 27+ courses to choose from, we worked alongside Faulkner staff to choose a dozen to test. Using extensive analysis and optimization, we located the highest performers.Through the use of our Molecule of Awesome™, we were turning profits within 90 days. This was possible using A-B-C testing along with refreshing creative every three weeks, implementing meticulous keyword optimization, and deploying tailored remarketing to maintain a touchpoint with potential students. At the end of six months, we were well over a 3x increase in ROI.

Reese's Cups on a chainlink bench.

Reese's Cups

Branding & Identity

International Treats

Reese's Cups

REESE’S Cups were created in 1928 when H.B. Reese first combined these iconic flavors in the basement of his Hershey home. In the early 1920s, H.B. Reese, an employee of The Hershey Company, started making candy in the basement of his Hershey home. When Reese created Peanut Butter Cups as part of an assortment of candies in 1928, the first generation of chocolate and peanut butter fans made the candy his best selling item.

Southern Prep Academy lookbook.

Southern Preparatory Academy

Digital Advertising

A New Beginning

Southern Preparatory Academy

On June 1st of 2019 Lyman Ward Military Academy launched a total rebrand of their school. They completely redid their website, logo, design, and changed their name to Southern Preparatory Academy. Since the bulk of school registrations occur over the summer, it was vital that they increase brand awareness as quickly as possible.

A hand reaching into a Lay's chips bag.

Lay's

Digital Advertising

Exporting Flavor

Lay's

Lay’s is a popular brand of potato chips, founded in 1932 in Dorset, Ohio. The brand manufactures a number of popular flavors and chip styles. Lay’s is one of the biggest snack brand on the planet. Sold in over 100 countries around the world.

Red Clay can designs.

Red Clay Brewing Co.

Branding & Identity

A Packaged Dilemma

Red Clay Brewing Co.

Red Clay Brewing Company is a pillar of their community with a name that is synonymous with ‘beer’ in the Opelika area. They may be a small physical establishment; but, with a name that is known throughout the state of Alabama for the quality of both their product and their character, their impact reaches far and wide.

A Pepsi can flying through the clouds with feathered wings.

Pepsi

Digital Advertising

Expanding A Classic

Pepsi

Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893. Pepsi is one of the most recognized brands of the world, with products available in more than 200 countries. As of 2008 it ranked 26th amongst top 100 global brands.

Stopwatch Urgent Care billboard.

Stopwatch Urgent Care

Digital Advertising

Building Public Awareness

Stopwatch Urgent Care

‍Stopwatch Urgent Care was once three separate urgent care clinics which we helped consolidate into a single brand that has now grown to encompass 9 urgent care clinics throughout the state and multiple Walmart testing locations. We worked with Stopwatch Urgent Care to design and develop their brand identity and website which we then put to use in a full urgent care awareness campaign to broadcast their free COVID-19 testing services.

A bottle of Spring water laying on a map of Albania.

Spring

Digital Advertising

From Albania With Love

Spring

Spring, with its unique mineral composition, originates from the area of ​​the Nepravishtës, in Albania. It has been known regionally for its beneficial health properties. Mainly due to its origin, Spring is ideally balanced in beneficial minerals, such as low sodium levels which make it ideal for any diet, low levels of salts which make it ideal for children. These rare properties set Spring apart from any other water, making it the perfect water for every family table.

Marion Community Bank Business Cards

Marion Community Bank

Branding & Identity

A Culture of Commitment

Marion Community Bank

‍Marion Community Bank has a long history of commitment to their community. Since 1902, when they were Marion Central Bank, they have brought the highest standard of service to their city. Including re-establishing a new charter after they were closed following the Great Depression. This devotion to quality service has since let them grow to many surrounding cities, and led them to rebrand from Marion Bank & Trust to Marion Community Bank. We worked with Marion Bank & Trust to develop a new name, brand identity, and website.

Sellma makeup ad focused on lips holding a tube.

Sellma

Digital Advertising

Glow-Up

Sellma

Understanding and studying makeup products and knowing which product works well with which skin and look, is a skill Sellma possesses. In 2015 she decided to use this ability for producing her own makeup brand. After working closely with a selected producer and going through loads of research, development, and testing, in September 2016 she launched her first line of Matt Lipsticks which proved to be an instant hit product. Since then, she has continuously added new products to her brand, and now is the leading makeup brand in Kosovo.

Testimonials

Dr. Stewart Roberts | BreezeMed Urgent Care
"There’s a reason I’ve been with Baker Street for so long. From expanding a chain of urgent cares to starting a new business, they’ve ensured I was covered in everything from traditional print ads to web design and logos. But what really sets them apart is the communication and personable team. They take the time to understand my business and create campaigns for long-lasting success, not just short-lived conversions."
Rebecca Nelson | Southern Prep Academy
“We can’t thank Baker Street enough for their exceptional work, especially during the COVID-19 pandemic. Their team helped us create and manage effective digital ads and email campaigns that kept our community informed, engaged, and supportive when everything shut down. Their process and approach have been critical in helping us maintain and grow our enrollment, which is why we continue working with them today.”
Patrick Gregory | Faulkner University
"Baker Street has been instrumental in helping us increase our online enrollment and brand awareness. Their expertise in Optimization and Design has resulted in more engaging and effective advertising, attracting more students to our programs. We highly recommend them to any higher education institution looking to enhance their online presence."