Tenth & Gen is a housing development coming to downtown Opelika, Alabama. They are part of the Southside Community that is blossoming in the area, with a focus on community and activities in the downtown area. As such, the Tenth & Gen identity package and website both have the tone of downtown Opelika: a town of hard working, but classy individuals. A town of makers, from craft beer to our very own Factory South, Maker's Market. Tenth & Gen's identity is steeped in the refurbishing of the old to make a better new, and is being built for young adults that want to get away from city life, without giving up things like craft beer and handmade coffee.