Southern Prep - A New Beginning
Who Is Southern Prep
On June 1st of 2019 Lyman Ward Military Academy launched a complete re-brand of their school. They completely redid their website, logo, design, and changed their name to Southern Preparatory Academy. Since the bulk of school registrations occur over the summer, it was vital that they increase brand awareness as quickly as possible.
Presenting A Better Alternative
We knew we would need to do something incredible to get the word out in time for summer enrollment. In the end, we decided to launch a series of ads on Facebook, Instagram, and Google Ads. We also made new print collateral for interested parents. Our ads were structured to let parents realize that better options were out there, and our look-book was intended to give them peace of mind and know they would be sending their son to the right place.
Where Dreams Take Flight
One of the largest distinctions that Southern Prep. has is their aviation program. We decided to focus in on this for the start of our campaign and made a series of both social posts and display ads focusing on a teen aviator in his plane. After this launched, traffic began to soar.