SEO stands for search engine optimization, and it’s in essence what makes your website work. Search engines such as Google, Yahoo, and Bing catalogue every site on the web and provide them to the user based on relevance to their query. In order for this to work, your site must be easily accessible and searchable by the those search engines while also maintaining security against malicious bots. This is where our SEO services come into play. Baker Street works to gain your website maximum viewability while keeping out the programs that are unwelcome.
SEO works to ensure that your site fits the optimum requirements for indexing by search engines. In order to do this, it relies on many aspects. First off, you have keywords. These work as tags for your brand that help people searching online find their way to your page based on interests or needs. Along with this, you have meta data that works to label and organize every piece of your page so that it can be properly indexed and more reliably found online. Outside of these, SEO relies heavily on your actual content and how it's formatted. The amount of wording, use of repetition, and length + content of your titles all play a crucial role in optimizing your site for online searches. At Baker Street, we pride ourselves in putting your website into top shape!
Great, you say. SEO and SEM sound cool, and all, but does it actually work? Well, we wouldn't be telling you about it if it didn't. Here are some stats to tell you the bigger picture:
• Google gets over 100 billion searches per month.
• 71% of B2B researchers start their research with a generic search.
• 81% of shoppers conduct online research before making big purchases.
• 28% of searches for something nearby resulted in a purchase.
• 78% of local-mobile searches result in an offline purchase.
With numbers like these, isn't it about time to step up your Search Engine game?
Since it’s founding as Northstar Advertising, Inc. in 1998, Baker Street has evolved from the traditional world of mass marketing to become a leading full-service digital agency.
If you’d like to meet us, or learn about the molecule of awesome that we use to design the perfect campaign, drop us a line with this handy form.