How to Advertise for Higher Education

As the higher education landscape becomes increasingly competitive, universities and colleges are turning to advertising to stand out in the crowded marketplace. With so many options available to students, it's more important than ever to create effective and impactful advertising campaigns that resonate with prospective students.

How Do You Do That?

One of the most effective ways to advertise higher education is through digital marketing. The Google Display Network alongside social media platforms like Facebook, Instagram, and Twitter offer powerful tools for targeting specific audiences and creating compelling ads that can drive engagement and lead generation.

When it comes to advertising higher education, there are several key strategies that can be effective. One approach is to focus on the unique benefits of a particular program or institution. Highlighting features like top-notch faculty, innovative research, or state-of-the-art facilities can help differentiate one university or college from another and capture the attention of prospective students.

Another effective strategy is to use testimonials from current students or alumni to help tell a university's story. These can be in the form of quotes, videos, or case studies, and can provide a powerful emotional connection that can help persuade prospective students to choose a particular school.

Effective higher education advertising should also be designed to be mobile-friendly. With more and more people accessing the internet on their mobile devices, it's critical to ensure that ads are optimized for smartphones and tablets, with clear and concise messaging that can be easily consumed on the go.

Finally, higher education advertising should be designed with conversion in mind. It's not enough to simply create awareness; advertising campaigns should be focused on generating leads and driving enrollment. This requires a strategic approach to targeting, messaging, and creative design, with clear calls-to-action that encourage prospective students to take action.


In conclusion, effective higher education advertising requires a strategic and thoughtful approach that considers the unique needs and preferences of the target audience. By leveraging digital marketing tools, focusing on the unique benefits of a particular program or institution, using testimonials, optimizing for mobile, and designing with conversion in mind, universities and colleges can create impactful campaigns that resonate with prospective students and drive enrollment.

Check out our Faulkner University Case Study to see this guide in action!
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