How It Works | Baker Street Digital Media

Expand Your Service
Offerings.

We recognize that many agencies seek to expand their service offerings to generate recurring billing without the complexity of building an in-house digital marketing team. As a fellow agency, we understand the challenges you face. That's why Baker Street Digital Media has the perfect solution - our white labeled Hulu and Google Advertising Services!

Gain access to a team of seasoned digital marketing professionals with a wealth of experience in crafting successful campaigns across various platforms and skip the time-consuming process of recruiting and training a new team. Focus on your core competencies while we handle the marketing aspects.

The Building Blocks.

As we embark on this collaborative journey, it's crucial to understand the vital components that contribute to the success of our partnership. From understanding your client's budget to harnessing the power of precise targeting and delving into brand and customer personas, our holistic approach ensures that together, we'll unlock the full potential of your agency's growth and success.

YOUR CLIENT BUDGET

In order to provide you with the best-suited solutions for your agency's needs, we kindly request to receive your client's budget details before initiating our services. At Baker Street Digital Media, we value transparency and efficiency, ensuring that our strategies align seamlessly with your goals. It's important to note that our white-labeled Hulu and Google Advertising Services come with a minimum monthly spend requirement of $5,000.

TARGETING DATA

To optimize the effectiveness of our services, we will need any previously existing targeting information specific to your client's campaign. Precise targeting is the cornerstone of successful digital marketing, allowing us to tailor our strategies for maximum impact. By providing us with insights into your client's target audience, demographics, interests, and geographic preferences, you give us a head start in designing campaigns that resonate effectively.

BRAND & CUSTOMER PERSONAS

We've designed an exclusive persona workbook to empower your clients in discovering their brand's unique essence and gaining invaluable insights into their target audience. By encouraging your clients to complete this workbook, you'll set the stage for our white-labeled Hulu and Google Advertising Services to create compelling and tailored campaigns that get to the heart of who they are.

THE BENEFITS OF STREAMING TV ADVERTISING.

Streaming TV ushers in a realm of cost effectiveness, offering a refreshing departure from the realm of linear TV advertising. Here, the flexibility reigns supreme, allowing savvy advertisers to purchase ad space on a monthly basis or programmatically, spreading their presence across diverse campaigns. This democratization opens doors for smaller brands yearning for exposure or those embarking on a quest to explore new target audiences and diverse messaging. Join us on this exhilarating journey as we unveil the remarkable benefits that await:

EXPANSIVE & PRECISE TARGETING

Get ready to immerse yourself in a realm of precise targeting. Streaming platforms provide an opportunity for advertisers to finely calibrate their messages to specific demographics such as age, gender, and income, while also enabling a deeper level of exploration. Imagine the ability to synchronize your ads with the captivating content that enthralls your audience, or to empower users with the freedom to choose ads that genuinely spark their curiosity. The possibilities are endless.

A COHESIVE ANALYTICS DASHBOARD

At the core of our mission is empowering our clients to connect their campaigns with tangible sales. Through our comprehensive set of tools, we ensure accurate lead attribution, presenting the results of your efforts in a transparent and easily understandable reporting format. Experience the seamless integration of data and insights, shedding light on the path to success.

OPTIMIZATIONS ON-THE-GO

Seize the opportunity and embrace the fluid nature of this channel. Streaming TV offers a dynamic platform that enables quick adjustments to your advertising campaigns. Harness the power to pivot rapidly, fine-tuning and enhancing your advertisements based on real-time insights. Adaptability has never been more within reach.

CONTROLLED COMPETITION

We prioritize your advertisement with unwavering dedication, ensuring it stands out from competitors. Enjoy maximum visibility as we protect your message from the influence of rival brands. Our goal is to create a unique stage tailored exclusively for you, captivating your audience and leaving a lasting impression.

THE BENEFITS OF SEARCH ADVERTISING.

Enter the era of cost effectiveness with search ads, a refreshing departure from traditional advertising methods. Flexibility reigns supreme, empowering savvy advertisers to purchase ad space monthly or programmatically, expanding their presence across diverse campaigns. This democratization of advertising opens doors for smaller brands seeking exposure and those eager to explore new target audiences with diverse messaging.

PINPOINT YOUR AUDIENCE

Like streaming ads, search ads provide advertisers with the capability to customize messages for specific demographics, including age, gender, and income. However, the possibilities extend far beyond that. Envision the ability to synchronize your ads with the captivating content that engages your audience or empower users to select ads that genuinely pique their interest. Let your imagination soar as you explore the boundless potential.

ALL THE DATA YOU COULD ASK FOR

Search ads empower you to fine-tune your campaigns for maximum impact. With their dynamic nature, search ads enable swift modifications and adjustments in real-time letting you refine your advertisements based on valuable insights, ensuring they resonate with your target audience. Optimize performance, capture attention, and achieve your marketing goals. Let the flexibility of search ads help you in staying ahead of the competition and driving success.

CONTROL YOUR COMPETITION

Gain a competitive edge with search ads by strategically targeting keywords and demographics, ensuring your advertisement shines brightly without competition. Maximize visibility and captivate your audience, establishing your brand as a frontrunner in the market. Let search ads be your secret weapon for success.

A CAMPAIGN THAT EVOLVES CONSTANTLY

Leverage the agility of search ads to the maximum. Your campaign isn’t done when you hit publish. It’s an ever-growing representation of your brand, and search is the ideal platform for that growth. Real-time edits are just the beginning. With A/B experiments, AI-powered targeting optimization, and more, your campaign will grow with you.

WHY COMBINE STREAMING & SEARCH?

The seamless integration of search ads and streaming ads presents a powerful synergy that fuels brand growth. By combining these two advertising channels, you can create a comprehensive and cohesive marketing strategy that reaches your target audience through multiple touchpoints.

FIND ACTIVE LEADS WITH SEARCH

Search ads excel at capturing intent-based queries, allowing you to precisely target potential customers actively searching for products or services similar to what your brand offers. Through tailored messages and strategic keyword placement, search ads can drive relevant traffic to your website, increase brand visibility, and generate high-quality leads.

GROW YOUR REACH WITH STREAMING

Streaming ads on platforms like online video and music streaming services provide an immersive and engaging experience for users. These ads can effectively raise brand awareness, capture attention, and convey your brand's story through captivating audiovisual content. With precise targeting options, such as demographics, interests, and content relevance, streaming ads enable you to connect with your desired audience and make a lasting impression.

BUILD A COHESIVE BRAND PRESENCE

When search ads and streaming ads work in harmony, you create a cohesive brand presence across different stages of the customer journey. A user may come across your streaming ad, be intrigued, and then turn to a search engine to learn more. At this point, your search ad can reinforce the brand message and guide them to relevant landing pages. By maintaining consistency and synergy between search and streaming ads, you reinforce your brand's credibility and increase the likelihood of conversion.

ACCESS BOUNDLESS ANALYTICS

The combination of search and streaming ads provides valuable data insights. Analytics from both channels allow you to refine your targeting, optimize campaign performance, and make data-driven decisions. This continuous feedback loop enhances your overall marketing strategy, ensuring that your brand growth remains on track.

Our Process.

STEP 1: BRAND & CUSTOMER PERSONAS

Our journey begins by delving into the essence of your client's brand and their target audience. Through an exclusive persona workbook, we empower your clients to uncover the unique aspects that define their brand and the values that resonate with their audience. By understanding these crucial elements, we pave the way for our white-labeled Hulu and Google Advertising Services to create campaigns that authentically reflect your client's identity, establishing a powerful connection with their intended audience.

STEP 2: DEMOGRAPHICS & TARGETING

With a comprehensive understanding of your client's brand and audience, we move on to crafting laser-focused targeting strategies. By analyzing demographics, interests, behavior patterns, and geographic preferences, we ensure that our campaigns reach the right people at the right time. This precision targeting, a cornerstone of our approach, maximizes engagement and optimizes your client's advertising budget, delivering campaigns that generate impactful results.

STEP 3: ASSET DEVELOPMENT

The third step involves bringing your client's vision to life through captivating ad creative. Our team of seasoned digital marketing professionals collaborates closely to design assets that not only align with the brand's persona but also resonate with the target audience. Whether it's compelling visuals, engaging copy, or multimedia content, our expertise transforms concepts into eye-catching campaigns that capture attention and leave a lasting impression.

YouTube Pre-Roll and Google Search advertisements.

STEP 4: PUBLICATION & OPTIMIZATION

With meticulously crafted assets in hand, we move to the publication phase where campaigns are strategically launched across platforms. Through the Hulu Ad Manager Dashboard alongside Google Ads & Analytics, we closely monitor performance in real-time. This invaluable data drives our continuous optimization efforts, ensuring that campaigns remain aligned with the evolving landscape and audience behavior. From fine-tuning targeting parameters to adjusting ad placements, our iterative approach guarantees that your client's campaigns consistently deliver outstanding results throughout their duration.

WHAT This Means For Your Agency.

Through our tailored strategies, powered by platforms like Google Analytics, the Hulu Ad Manager Dashboard, and the Monday project management platform, we forge a path toward recurring billing and heightened conversions. With our expertly crafted campaigns, your clients witness increased engagement, brand visibility, and ultimately, conversions that drive their success.

As these achievements become the bedrock of our partnership, the cycle of recurring billing not only strengthens your agency's financial outlook but also solidifies your reputation as a provider of exceptional value. With each campaign, our shared journey propels your agency toward unprecedented growth, innovation, and a landscape where success knows no bounds.

Our Toolbox.

As part of our mission to elevate your agency's advertising endeavors, we harness the power of Google Analytics, the Hulu Ad Manager Dashboard, and the Monday project management platform. These tools serve as the foundation upon which our strategies are built, enhancing our ability to analyze performance, optimize targeting, and deliver campaigns that exceed expectations.

GOOGLE ANALYTICS

We leverage the power of Google Analytics to enhance the effectiveness of our strategies. By integrating this tool, we're able to meticulously track and analyze campaign performance to fine-tune our approaches, ensuring that every decision is backed by actionable insights. With Google Analytics, we're equipped to optimize campaigns, refine targeting, and deliver results that exceed expectations.

HULU DASHBOARD

Through the Hulu Ad Manager Dashboard, we gain real-time visibility into campaign performance, enabling us to make informed adjustments as needed. This tool empowers us to optimize targeting, engagement, and overall campaign success. By leveraging the insights provided by the Hulu Ad Manager Dashboard, we ensure that our strategies align perfectly with your agency's goals and your clients' aspirations.

MONDAY PROJECT MANAGEMENT

The Monday platform empowers us to streamline project timelines, allocate resources effectively, and maintain transparent communication throughout the campaign journey. With its intuitive interface, customizable workflows, and real-time updates, we ensure that every aspect of your agency's campaigns is meticulously organized and executed. By harnessing the power of the Monday platform, we align our efforts seamlessly with your agency's goals, resulting in campaigns that are not only impactful but also delivered with exceptional efficiency.