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Southern Union - SUSCC

Southern Union - The Panoramic Campus

A Hub Of Virtual Exploration

"...let students tour every building of their campus without setting foot on it in person. "

In 2020, during the height of the COVID-19 pandemic, Southern Union State Community College wanted to provide a medium through which they could let students tour every building of their campus without setting foot on it in person.

We addressed this conundrum by crafting an online hub for virtual tourists! This standalone website, which complimented and linked to/from their primary site, allowed their potential students to get a feel for the school without leaving home.

A full image of the Southern Union Virtual Tours website.

Bringing The Tour To You!

Of course, a virtual tourist hub isn't very helpful without places to virtually tour. That's why we sent out our skilled panoramic photographer and let them have a ball building three dimensional digital representations of every indoor and outdoor student space on their campuses!

"Of course, a virtual tourist hub isn't very helpful without places to virtually tour."

Southern Union's campus viewed from across a grass field.

Spreading The Word

With Southern Union's new virtual exploration hub in place, all that was left was to lead potential students to it!

After building the website, we launched a series of ads through both Google Search and Facebook which we then optimized throughout the lifespan of the campaign in order to deeply tailor Southern Union's ads to their student demographic.

"...we then optimized throughout the lifespan of the campaign in order to deeply tailor Southern Union's ads to their student demographic."

A Southern Union Facebook Display Ad.A Southern Union Facebook Display Ad.A Southern Union Google Search Ad.