Marion Community Bank - A Culture of Committment
Who Is Marion
"Marion Community Bank’s culture of commitment is the fuel that has helped us become and remain the primary bank in Marion."
Marion Community Bank has a long history of commitment to their community. Since 1902, when they were Marion Central Bank, they have brought the highest standard of service to their city. Including re-establishing a new charter after they were closed following the Great Depression. This devotion to quality service has since let them grow to many surrounding cities, and led them to rebrand from Marion Bank & Trust to Marion Community Bank. We worked with Marion Bank & Trust to develop a new name, brand identity, and website.
When rebranding a historic community bank, the utmost care is taken to stay true to the mission and values of that bank, and allow their goals to shine through our work. Marion Community Bank focuses on unmatched service and innovation solutions to make financial success achievable for all customers. Their history and dedication to excellence guided our team as we researched the best direction to take their rebrand, resulting in choosing a new name, visual identity, and website layout.
"Marion Community Bank focuses on unmatched service and innovation solutions to make financial success achievable for all customers."
This message formed the core of Marion’s new visual identity as a bank that is approachable and community-minded, but also ready to handle the intricacies of business banking.
A New Identity
Our first step in rebranding any client is research. We learned everything we could about the history of Marion Central Bank, and their successor, Marion Bank & Trust. We also learned from board members and customers how they saw their bank, and put all of this knowledge together to gain a complete understanding of who Marion really was as a brand. This led to us establishing the name Marion Community Bank, as well as a color palette and circular iconographic system based in the interlocking rings of personality each person interviewed said they thought Marion stood for.
"We put all of this knowledge together to gain a complete understanding of who Marion really was as a brand."
A Digital Presence
"With Marion Community Bank's newly formed identity in place, it was time to present it to the world..."
With Marion Community Bank's newly formed identity in place, it was time to present it to the world, and the first step toward changing the brand's outward facing image was a complete redesign of their website.
The goal of this redesign was both to present the brand's newfound voice to their audience and to completely overhaul the website navigation to present a simple and effective path for the user to follow. To do this, the previously dense navbar was consolidated into three primary section: one containing an assortment of business banking services, another with personal banking services, and the third to present the history and details of the bank and its branches. Other items, such as important links and documents, were collected and sorted underneath the resources tab.
"the first step toward changing the brand's outward facing image was a complete redesign of their website..."