SEM stands for Search Engine Marketing. This is a really broad term for a really powerful tool. You know that people are searching for things on the internet every day; maybe they're searching for what you do. Are you showing up on Google? SEO can help with your search rankings, but sometimes you need that extra boost — that's where SEM comes into play. Through Google AdWords and the Google Display Network, you know you're going to show up on your potential clients' screens when they do a search for your keywords. They'll find you right at the moment they need you and be that much more likely to sign up for your service right away.
SEO stands for search engine optimization, and it’s in essence what makes your website work. Search engines such as Google, Yahoo, and Bing catalogue every site on the web and provide them to the user based on relevance to their query. In order for this to work, your site must be easily accessible and searchable by the those search engines while also maintaining security against malicious bots. This is where our SEO services come into play. Baker Street works to gain your website maximum viewability while keeping out the programs that are unwelcome.
Great, you say. SEO and SEM sound cool, and all, but does it actually work? Well, we wouldn't be telling you about it if it didn't. Here are some stats to tell you the bigger picture:
• Google gets over 100 billion searches per month.
• 71% of B2B researchers start their research with a generic search.
• 81% of shoppers conduct online research before making big purchases.
• 28% of searches for something nearby resulted in a purchase.
• 78% of local-mobile searches result in an offline purchase.
With numbers like these, isn't it about time to step up your Search Engine game?
Since it’s founding as Northstar Advertising, Inc. in 1998, Baker Street has evolved from the traditional world of mass marketing to become a leading full-service digital agency.
If you’d like to meet us, or learn about the molecule of awesome that we use to design the perfect campaign, drop us a line with this handy form.