The Molecule of Awesome™

The Molecule of Awesome™!

Not only do we have the best history, we also have the best process! Lovingly called the Molecule of Awesome™, our process is how we go about making sure you get the very best we have to offer you.

Brand Persona

We have to know who you are to know who you want to bring in, and more importantly to know how to present your image. The worst things we could do is show potential clients something drastically different from what they'll get.

Customer Persona

After we know who you are, we delve in and research who your consumers are. This step lets us build an in depth persona of exactly what your typical buyer looks like so that we can build our marketing campaigns around them.

Design

At heart, we're a creative firm and using the information we gather from the previous steps, our team of skilled graphic design professionals works to craft visual systems and meaningful concepts that get to the core of what your demographic wants.

Your Campaign

Now for the fun part. We use your brand personality and insights about your audience to develop a memorable campaign. This is your calling card, and the best ones grow and evolve alongside your brand.

The Assets

Graphics. Colors. Messages. Taglines. A good campaign is composed of these assets and more. Once the idea is pinned down, we bring it to life.

The Delivery

Where are your customers looking and what media do they use? After thorough research, we select delivery channels that will most effectively connect with your customers.

Analytics

Using Google Analytics and data from delivery methods, we closely monitor each campaign to ensure that you are reaching the right people. We are able to evaluate how ads perform, as well as acquire quantitative data which we use for crafting the next message.

Repetition

Staying memorable and relevant to your customers mean being agile. As new data becomes available, we revise your campaign as needed and redeploy. Even a successful campaign needs to be monitored and nurtured.