It’s no secret that the growth of online spaces has reshaped the foundation of advertising. It’s tough enough for a B2C (business-to-consumer) business to succeed in a space filled to the brim with endless competitors, so how does one do well in the even more niche area of B2B (business-to-business) marketing?
Submissions have been taken, polls given, and forums scoured to find the most pressing design questions of today. Now these questions will be answered in-depth (mostly) by resident Baker Street Digital Media designer, Jamie Johnson.
Prepare to uninstall everything because after this, you’ll never switch fonts again.